Have you ever thought about how many people take the time to filter through their spam folder to see if perhaps an email was by chance lost in there? My assumption would be none. Research shows that roughly 1 in 6 emails are sent to spam or blocked from your inbox. This is usually a big issue since the average rate at which an email is opened is only 32 percent and even much reduced for some industries.
Here are different reasons why an email might be considered spam, they include:
- The receiver’s email service or program has identified the email as spam based on certain criteria, such as the sender’s email address, IP address, or the content of the email.
- The receiver has marked the email as spam, either intentionally or accidentally.
- The email consists of certain sensitive, misleading words or phrases that are commonly associated with spam, such as “free,” “win,” or “money.”
- Many links or attachments are contained in the email.
- The email is sent from a new or anonymous sender.
- The email contains formatting or coding that is unusual or suspicious.
It’s crucial to note that different email services and programs may have different criteria for identifying spam. If you consider that your email is being marked as spam in error, you may want to contact the receiver to find out about this. To stop your emails from going to spam, you can try the following steps:
- Verify your email list and remove null or inactive email addresses, as well as receivers who have marked your emails as spam in the past.
- Use a reputable, prestigious email service provider with a strong anti-spam policy.
- Make sure that your email’s subject line and content are relevant and informative. Also, avoid using words or phrases that are commonly associated with spam.
- Add the receiver name to the email and a clear unsubscribe link at the bottom of each email to allow them to stop receiving your emails.
- Avoid the use of all capital letters, excessive punctuation, or too many exclamation marks in your emails.
- Use a double authentication process to confirm that people want to receive emails from you.
- Include a plain-text version in addition to the HTML version of your email.
- Properly authenticate your emails using standards such as SPF, DKIM, and DMARC
- Monitor and analyze your email output and open rate, and make changes as needed.
By following these useful practices and being conscious of the content in your emails, you can greatly reduce the chances of your emails being marked as spam.